Richistan

A Journey Through the American Wealth Boom and the Lives of the New Rich

First published 2007

The rich have always been different from you and me, but this revealing and funny journey through “Richistan” entertainingly shows that they are more different than ever. Richistanis have 400-foot-yachts, 30,000-square-foot homes, house staffs of more than 100, and their own “arborists.” They’re also different from Old Money, and have torn down blue-blood institutions to build their own shining empire. Richistan is like the best travel writing, full of colorful and interesting stories providing insights into exotic locales. Robert Frank has been loitering on the docks of yacht marinas, pestering his way into charity balls, and schmoozing with real estate agents selling mega-houses to capture the story of the twenty-first century’s nouveau riche:

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House-training the rich. People with new wealth have to be taught how to act like, well, proper rich people. Just in the nick of time, there’s been a boom in the number of newly trained butlers—“household managers”—who will serve just the right cabernet when a Richistani’s new buddies from Palm Beach stop by.

“My boat is bigger than your boat.” Only in Richistan would a 100-foot-boat be considered a dinghy.

About the author

Robert Frank, 1924–2019, United States.

Subjects

Catalogue record

Author: Frank, Robert, 1924–2019
Statement: Richistan : A Journey Through the American Wealth Boom and the Lives of the New Rich / Robert Frank.