Smart Choices

Smart Choices offers the first straightforward, easy-to-follow process designed to improve the way you make business decisions, family decisions, personal decisions – any decision that can help you reach your goals. Authors Hammond, Keeney, and Raiffa, among the world’s best-known experts on resolving complex decision problems, have created a set of techniques for assessing your options more clearly and effectively, ultimately empowering you to make smarter choices. Their step-by-step procedures combine solid research with practical experience and common sense to help you specify your objectives, identify creative alternatives, make reasoned tradeoffs, clarify uncertainties, and evaluate the risks. Smart Choices doesn’t tell you what to decide; it tells you how.