A Utility Model for Product Positioning

by Ralph L. Keeney

First published 1975

Cover of A Utility Model for Product Positioning

More by Ralph L. Keeney

Catalogue record

Massachusetts Institute of Technology. Alfred P. Sloan School of Management · 19 pages

Publisher: Massachusetts Institute of Technology. Alfred P. Sloan School of Management
Pages: 19

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Publisher: Massachusetts Institute of Technology. Alfred P. Sloan School of Management
Pages: 19
Author: Keeney, Ralph L.
Statement: A Utility Model for Product Positioning / Ralph L. Keeney.
Records: Open Library

Subjects

Consumer education