Applying Social Cognition to Consumer-focused Strategy
First published 2005
More by Paul M. Herr
Catalogue record
Lawrence Erlbaum Associates · 400 pages
- Publisher
- Lawrence Erlbaum Associates
- Pages
- 400
- ISBN
- 978-1-138-87595-1
Full recordClose
- Publisher
- Lawrence Erlbaum Associates
- Pages
- 400
- ISBNs
-
- 978-1-138-87595-1
- 978-1-135-60176-8
- 978-1-135-60181-2
- 978-1-135-60178-2
- 978-1-4106-1327-1
- 978-0-8058-5520-3
- 978-1-135-60180-5
- Author
- Herr, Paul M. · Kardes, Frank R. · Nantel, Jacques
- Statement
- Applying Social Cognition to Consumer-focused Strategy / Paul M. Herr, Frank R. Kardes and Jacques Nantel.
- Records
- Open Library
- 2000s
- Economics and business
- Marketing
- Consumer behavior
- Congresses
- Advertising
- Cognition
- Advertising, psychological aspects
- Psychological aspects
- Social aspects