Handbook of Consumer Psychology
First published 2007
About the book
Read the full description
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
More by Paul M. Herr
Catalogue record
LEA/Psychology Press
- Publisher
- LEA/Psychology Press
- ISBN
- 978-1-317-30078-6
Full recordClose
- Publisher
- LEA/Psychology Press
- ISBNs
-
- 978-1-317-30078-6
- 978-1-317-30079-3
- 978-1-136-67621-5
- 978-1-136-67620-8
- 978-0-8058-5603-3
- 978-1-315-64836-1
- 978-1-317-30077-9
- 978-0-203-80957-0
- 978-1-136-67616-1
- 978-1-138-12412-7
- Author
- Herr, Paul M. · Kardes, Frank R.
- Statement
- Handbook of Consumer Psychology / Paul M. Herr and Frank R. Kardes.
- Records
- Open Library
- 2000s
- Marketing
- Consumer behavior
- Advertising
- Decision making
- Psychological aspects
- Consommateurs
- Comportement
- Prise de décision
- Aspect psychologique
- Publicité