Using Dominance Measures to Evaluate Brand Extensions
First published 1993
Using Dominance Measures to Evaluate Brand Extensions
More by Paul M. Herr
Catalogue record
Marketing Science Institute · 29 pages
- Publisher
- Marketing Science Institute
- Pages
- 29
Full recordClose
- Publisher
- Marketing Science Institute
- Pages
- 29
- Author
- Herr, Paul M.
- Statement
- Using Dominance Measures to Evaluate Brand Extensions / Paul M. Herr.
- Records
- Open Library
- 1990s