Consumer Behavior and Managerial Decision Making

by Frank R. Kardes

First published 1999

Cover of Consumer Behavior and Managerial Decision Making

More by Frank R. Kardes

Catalogue record

Addison-Wesley · 505 pages

Publisher: Addison-Wesley
Pages: 505
ISBN: 978-0-13-091602-0 +2

Full recordClose

Publisher: Addison-Wesley
Pages: 505
ISBNs: 978-0-13-091602-0
978-0-13-122795-8
978-0-321-00199-3
Author: Kardes, Frank R.
Statement: Consumer Behavior and Managerial Decision Making / Frank R. Kardes.
Records: Open Library

Subjects

1990s
Consumer behavior
Decision making
Consumentengedrag
Besluitvorming
Management
Hf5415.3 .k298 1999
658.8/342